Location
Munich, Germany
Date
November 30–December 2, 2025
Utah outdoor brands make waves in Munich
At ISPO Munich 2025, the energy was high — and Utah showed up ready.
Over three days, the Utah pavilion buzzed with activity as some of our state’s most innovative outdoor companies connected with global buyers, swapped insights, and explored new market opportunities. What started as a shared booth quickly became a global launchpad.
Inside the pavilion, Utah brands weren’t just showcasing gear — they were sharing strategy. From in-store activations to international pricing models, the conversations sparked collaboration across companies and continents. Some strengthened existing retail and distribution partnerships; others made their first connections in regions they’ve long had their eyes on.
Sponsored by the Utah Division of Outdoor Recreation, the delegation spotlighted what sets our state apart: product innovation, outdoor culture, and a business community that knows how to scale. That message resonated, including with the U.S. Consul General in Munich, who stopped by to meet Utah companies and test out the products.
ISPO Munich is one of WTC Utah’s most dynamic trade shows, and for good reason. Outdoor companies think globally, act boldly, and build community wherever they go.
About ISPO Munich
ISPO Munich is the world’s premier international trade show for the sports and outdoor industry. In 2024, more than 2,300 exhibitors showcased cutting-edge products to an impressive gathering of approximately 55,000 visitors from over 113 countries. ISPO Munich is the go-to event for the industry’s biggest trends and innovations, particularly apparel and other soft goods.
Please email Clay Smith at csmith@wtcutah.com with questions.
Meet the delegation:
Bullbar created the world’s first portable, freestanding pull-up bar — designed for athletes, professionals, and fitness enthusiasts. ISPO Munich will help them build partnerships and pilot programs to expand and establish a strong, scalable global presence.
Cotopaxi makes responsibly crafted outdoor gear that blends performance and purpose. As a Certified B Corp, ISPO is an opportunity to expand its retail presence and deepen values-aligned partnerships across Europe — a key region for impact-driven brands.
Dark Energy produces rugged power products for outdoor, military, and tactical use. After seeing momentum from past participation, the company is returning to ISPO to grow its international distribution and reconnect with global partners.
Grand Trunk designs hammocks and outdoor gear for adventurers blazing their own trail. Also a returning participant, Grand Trunk sees ISPO as a platform to build on previous success and pursue new global markets.
Nani Swimwear designs stylish, functional swimwear that empowers women to move with confidence outdoors. ISPO helps connect its seasonal products with global retailers in warm-weather markets, where swimwear is part of the outdoor lifestyle year-round.
Ultralight Adventure Equipment makes lightweight, durable backpacking gear for long-distance hikers. Returning to ISPO, the team is focused on expanding global retail partnerships and staying current with evolving trends in the outdoor market.
The Utah pavilion is sponsored by World Trade Center Utah in partnership with the Governor’s Office of Economic Opportunity and industry partners.
