Utah Business | How Jonathan Freedman co-founded Downeast Outfitters

by Jonathan Freedman

Before officially going into business together, my brothers and I made a promise to each of our parents. Our mother, who preferred that we become doctors or lawyers with stable incomes, made us promise to only focus on the business in our spare time. College would be the priority until we graduated. And to our father, we promised that if the company ever came between us, we would close the doors and pursue individual careers.

Keeping our word on both promises shaped our business—and our family—for the better.