How Chirp is ‘doing more’ for global health and wellness
Chirp at WTC Utah’s booth at ISPO Munich 2022.
Chirp, a company founded in 2016 by a BYU student, is making waves in the fitness and recovery product industry with its unique, patented spinal-canal design. The brand started marketing its product on Amazon and its appearance on ABC’s “Shark Tank” helped to propel it even further. Its memorable name and branding has made it a household name for hundreds of thousands of people across the United States, and they now have an eye on expanding globally.
Chirp's involvement with the World Trade Center Utah began with an opportunity to apply for ISPO Munich, a trade show in Germany. Thanks to the support of the SBA STEP Grant, the brand was able to attend and learn more about the international market. “We were fortunate enough to have that experience,” says Mike Hessing, vice president of sales at Chirp. “It really helped us accomplish our goals.” Chirp discovered potential retail partners in Germany, Austria, and Switzerland, and plans to expand its presence in those markets on Amazon and Shopify.
Retail can be a difficult space to break into as a primarily online product, but in addition to opportunities through ISPO Munich, Chirp has successfully secured shelf space in 1,650 Target stores. They have also appeared in Best Buy and Scheels. The brand quickly became the number one foam roller in its category and now holds a 20% market share on Amazon. The company developed their tagline, "Feel Good, Do More,” highlighting what each consumer is able to accomplish when they feel healthy and strong in their everyday life.
Chirp's business values center around empowering people to live their best lives. The brand believes that traditional approaches to health and wellness often fall short and is committed to providing innovative solutions to common problems like chronic back pain.
Looking to the future, Chirp has ambitious growth goals. In the next three years, they hope to hit the $200 million mark in sales. In five years, they have a vision for a digital and physical product ecosystem that provides consumers with the best possible fitness and recovery solutions in an easily accessible way.
As Chirp continues to grow, its commitment to innovation and helping people live better lives remains steadfast. “We want to be the leader in any sort of fitness or recovery product solution,” says Hessing. “We are going to deliver that through proven therapies that we believe there are unmet consumer needs and we are going to be creative with solutions to try to solve that.”
To learn more about trade missions and trade shows and how WTC Utah can support your participation, please visit www.wtcutah.com/grants.
To learn more about Chirp, visit the following resources:
