Utah represented at the world's top Arab Health trade show in Dubai

By Jeff Wangsgard, Fellow, Governor’s Office of Economic Development

Last week, Franz Kolb, Director – Middle East, from the International Trade and Diplomacy Office of the Governor’s Office of Economic Development (GOED) as well as several Utah companies, attended and exhibited at the annual Arab Health trade show in Dubai, United Arab Emirates.

The Arab Health 2013 show is the largest medical device and health science trade show in the Middle East and one of the largest in the world. The four day event had over 83,000 visitors from 142 countries and over 3,500 exhibiting companies showcasing the very latest medical breakthroughs and technological developments in healthcare. The medical health industry in the Middle East exceeded $80 billion in 2011.

In an interview with Dubai One TV, Franz Kolb emphasized the importance of this trade show to the Utah economy “The state of Utah focuses on the biomedical and life science industries; they are our second largest exports internationally. From a strategic standpoint, we have focused on international trade in Europe and other regions for many years, but now additionally, we are making a concerted effort to focus on certain Middle East countries.”

Speaking to the success of the Arab Health trade show, Rick White, Vice President of International Sales for Novarad, said “Arab Health has been a tremendous success this year, as it has been in the past. The market is growing and the love for American products is tremendous. It has been a great success! We will be back next year.” When asked if he would recommend Arab Health to other Utah companies he replied “Yes absolutely! I think the key is they need to come understanding that the order doesn’t come a week later. You have to build in this market and plan on being patient, but the business is here.”

Eric Shafer, Marketing Specialist, for Maxtec, also highly recommended Arab Health to other Utah companies saying “It has been a good show with a lot of new possible clients in the Middle East that will allow us to expand our business and cover more nations worldwide.”

The Arab health trade show has grown from a canvas tent on a patch of land 38 years ago to a multi-international education hub that is relevant to every single healthcare professional. It is clear that the show is certainly going to continue to grow larger and become more important to the global industry. If your company is interested in attending or participating in Arab Health 2014 and is looking for ideas and strategies on how to make Arab Health successful for your business, contact Franz Kolb at fkolb@utah.gov or 801-538-8717.

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Funded in part through a grant award with the U.S. Small Business Administration